Cow Sense® is
built on the concept of individual animal management, and the foundation of
individual animal management is individual animal identification. Of necessity
for herd improvement, identification must go back to an animal's sire and
dam. There is no more powerful technology for making genetic progress
than selecting the best animals in the population and making them parents.
However, making rapid genetic progress is not as simple in commercial beef
production and compounded by size of operation and management systems.
Although some operators are able to identify the dam side of the parentage
equation, more often than not multi-sire matings (a necessary management
practice) adds confusion to sire identification. Exact identification of
parentage of calves resulting from unknown matings or from a multi-sire
pasture matings is a major challenge. Cow Sense now offers the solution!
In the fall of 2001, Midwest MicroSystems forged a strategic relationship with
GeneSeek Inc., the leader in DNA-based discovery and diagnostics in the animal
breeding industry. The result is Cow Sense Genetic Services. Genetic testing
can determine an animal's unique DNA profile. Through our proprietary
software, PairMatch™, we can match that calves DNA profile to
the profiles on record of potential parent animals. This parentage result or
verification is then returned to you and stored in your Cow Sense herd where
you can apply it! Management decisions that you once did not have the
confidence to make, (as you were unsure of the parentage equation), are now
Contact us today to learn more about how you can reap the benefits of Cow
Sense Genetic Services! Cow Sense Genetic Services can provide the necessary
tissue collection tools, service order forms (electronic or manual) and a
schedule of service fees. E-mail DNA Services Request..